June 2007 - Sec 2 - LR - Q4

Video Transcript:

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Question 4 - Consumer: The latest Connorly Report suggests that Ocksenfrey prepackaged
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meals are virtually devoid of nutritional value. But the Connorly
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Report is commissioned by Danto Foods, Ocksenfrey's largest corporate rival,
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and early drafts of the report are submitted for approval to Danto Foods'
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public relations department. Because of the obvious bias of this report, it is
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clear that Ocksenfrey's prepackaged meals really are nutritious.
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So, first step... argument or facts? Clearly we have an argument. It is clear our
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structural indicator. So our conclusion is that Ocksenfrey's
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prepackaged meals really are nutritious. And how do we know that these
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prepackaged meals really are nutritious?
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Well, the Connorly Report suggested that they were virtually devoid of any
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traditional values but this report was commissioned by Danto Foods, Ocksenfrey's
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largest corporate rival and the early drafts of the report are submitted
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for approval to Danto Foods' public relations department. So clearly there's
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a bias in this report. It was commissioned by Danto Foods Ocksenfrey's largest
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corporate rival. So the consumer takes this bias to conclude not that we can question
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the accuracy of the Connorly Report on Ocksenfrey's prepackaged meals but rather
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that Ocksenfrey's prepackaged meals really are nutritious. So again these are
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the premises
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Basically that the report is biased that showed that they were devoid of
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nutritional value. Therefore the prepackaged meals are nutritious. Clearly
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this is a flawed argument.
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The correct conclusion would be that one can question the accuracy of the Connorly
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Report's findings because they are clearly bias. But one cannot take that evidence of bias to
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to conclude the opposite
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that they are really nutritious. This would be equivalent to me saying
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Phillip Morris did a study showing that nicotine is not addictive but clearly
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Phillip Morris has a financial interest in making such a claim. Therefore nicotine
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is addictive. You notice that is flawed logic. I could say that we could question the
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accuracy of Phillip Morris's study but we cannot jump to the opposite of what
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the findings show. And in this case the findings show that it was virtually devoid of
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nutritional value. I take a bias to conclude that the meals really are nutritious. So going to the
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questions stem. The reasoning in the consumers' argument is most vulnerable to criticism
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on the grounds that the argument. Most vulnerable to criticism. So this is an
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errors of reasoning question. Asking us to identify the flaw in the argument. So
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let's take a look at (A). Treats
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evidence that there is an apparent bias as evidence that the Connorly Report's
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claims are false. And you notice that (A) is exactly what we talked about. It
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takes the bias to conclude not that the Connorly Report's claimes could be questioned but
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rather that they are false devoid of nutritional value to conclude that the
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meals really are nutritious. Obviously saying that it's false that they are virtually devoid of
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nutritional value. So (A) here would be the correct answer. However let's make sure. Let's
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quickly check the remaining and choices. (B) draws a conclusion based solely on a
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unrepresentative sample of Ocksenfrey's products. And you notice that doesn't
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apply because both our conclusion and our evidence to support the premise are about
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Ocksenfrey's prepackaged meals.
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So it is not based on a unrepresentative sample. That report was about prepackaged
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meals. Our conclusion was about prepackaged meals. So (B) is out. Moving
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to (C). Fails to take into account the possibility that Ocksenfrey has just as
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much motivation to create negative publicity for Danto as Danto has to
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create negative publicity Ocksenfrey. Again, completely irrelevant. This is not about
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what Ocksenfrey has motivation to do or not to do. It's about taking this
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study commissioned by Ocksenfrey's largest corporate rival and conclude
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that what it finds about Ocksenfrey's products is actually untrue. So (C) out. (D)
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Fails to provide evidence that Danto Foods' prepackaged meals are not more
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nutritious than Ocksenfrey's are. And true it does fail to provide evidence
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that Danto Foods'
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prepackaged meals are not more nutritious than
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Ocksenfrey's are. But that's not a flaw in logic. This conclusion is not about
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Danto's foods. It's about Ocksenfrey's products. So (D) does not apply. And then
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lastly checking (E). Presumes without providing justification that Danto
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Foods' public relations department would not approve a draft of a report that was
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hostile to Danto Foods' products. And (E) clearly doesn't apply. The consumer
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does not do that. So would be eliminated. Aagain (A) exactly what we saw here. Just
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because Phillip Morris does a study that shows nicotine is not addictive doesn't
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mean I can take that to conclude that nicotine is addictive.