Cookie Policy

By using this website owned by and/or operated on behalf of TestMax, Inc. (the "Services") with your browser set to accept cookies, you consent to our use of cookies and other technologies to provide the Services to you as described in this notice and in our Privacy Statement. For more information about what cookies and pixel tags are, what they do, and how you can opt out of, manage, or delete them, please review this Cookie Policy.

What Are Cookies and Pixel Tags?

"Cookies" are small strings of text or computer code stored locally on your device that allow us and our service providers to identify your browser and/or device as you browse the Internet. Cookies can be placed, read, and/or written to by our Services, or other websites or services that recognize a particular cookie, which allows the website to "remember" or "recognize" a particular browser or device and, in some cases, store information about that browser or device.

Certain types of cookies or cookie-like functionality may be placed or activated through browser add-ons, including, but not limited to, Adobe Flash. While these cookies are stored differently, their functionality and purpose is generally similar to other cookies.

Cookies are often used in conjunction with "pixel tags" (also known as "web beacons" or "clear gifs"). Pixel tags are small images that we, our analytics providers, and other third parties can use to interact with cookies and other tracking technologies. For example, we use pixel tags to evaluate the effectiveness of our advertising and marketing campaigns by determining whether you open and interact with the content in our promotional emails.

How Long Are Cookies Stored On My System?

Session Cookies. "Session cookies" are stored for the duration of a browser session; when you close the browser, the cookie is deleted.

Persistent Cookies. "Persistent cookies" are stored for a preset amount of time (often between 90 days and two years, depending on the application) and are typically not deleted when a browser session is closed.

What Cookies Do We Use, and Why?

Necessary Cookies. Some cookies are necessary to allow you to browse the Services and access certain pages. Necessary cookies are required for the Services (or certain functionality on the Services) to work properly, and we do not use these cookies to collect personal information about you.

Cookie Name

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Session cookie set by TestMax that is necessary to use our products. It keeps track of our signed in users, their preferences, and whether they have access to the product. The duration of the cookie is the length of the browser session.


Security token issued by TestMax to protect against online forms being submitted from unauthorised locations.

__stripe_mid, _stripe_sid

Session cookies set by Stripe, our third party payment processing partner. These cookies are necessary to process payments for the paid versions of our products.

Disabling or removing these cookies may prevent the Services, or certain functionality on the Services, from working correctly or at all.

Performance Cookies. We use performance cookies to collect information about how our users use and interact with the Services, such as what pages are visited most often, how the Services are used and function, or how users navigate the Services. We use this information to improve the Services and their content. These cookies only collect aggregate information about the use of the Services, and thus do not collect information that can be used to identify you personally. Examples include:

Cookie Name

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Google Analytics

To opt out of Google Analytics tracking for certain browsers, consult:

_vis_opt_exp_#_exclude, _vis_opt_exp_#_combi, _vis_opt_exp_#_goal_#, _vis_opt_s, _vwo_uuid

These cookies are created by Visual Website Optimizer and are used to conduct A/B testing in order to optimize website design. The length of the cookies depend on the different tests and can vary.


This cookie is set by Crazy Egg and is used to show how visitors interact with our content for the purposes of optimizing website design. The length of the cookie is five years.

Disabling or removing these cookies generally does not interfere with the functionality or performance of the Services.

Functionality Cookies. We use functionality cookies to remember information that you have provided or choices you have made on the Services, such as saving your logged-in status, site preferences, or the contents of your shopping cart. This allows us to provide a more personalized and convenient browsing experience.

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This cookie is set by TestMax to accurately enter data in our user's own time zone. For example, when users answer practice questions we set the time that they took the question in their time zone.


This cookie is used by Affirm, a 3rd party payment vendor, to track installment payments on the TestMax Web Store. The length of the cookie is five years.

Disabling or removing these cookies may make browsing the Services less convenient or may prevent certain functionality (such as the shopping cart or store) from working correctly.

Advertising Cookies. Advertising cookies are used to deliver advertisements more relevant to you and your interests. They are also used by services provided by third parties on this Website, such as ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality. These third parties put down advertising cookies both when you visit our Website and when you use their services and navigate away from our Website.

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Session cookie set by TestMax that helps us better understand what sources led our students to us. The length of the cookie is 1 year.


Used by Google DoubleClick which is used to track the conversion rates of certain Google ads. The cookie duration is the length of the browser session.


Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. The length of the cookie is 3 months.


Used by Facebook to deliver advertising to users who have visited our site when they are on Facebook or any Facebook platform. The length of the cookie is 3 months.

calltrk_landing, calltrk_referrer

Used by CallRail to track the website visited prior to landing on our website. The length of the cookie is 1 year.

Disabling or removing these cookies generally does not interfere with the functionality or performance of the Services.

Third-Party Functionality. We do not have access to or control over cookies or other features that third-party websites and services may use, and the information practices of those third-party website and services are not covered by our Privacy Statement or this Cookie Policy.

For example, we provide social media buttons on the Services that allow users to visit and share web pages through third-party social media platforms. We do not control how those platforms collect information about you, nor whether or how they may track you or may place and/or activate their own cookies and tracking technologies on your device.

For more information about how third parties collect and use information about your activities, please review their applicable Terms of Use and Privacy Policies.

How Do I Control or Make Choices About Cookies and Tracking Technologies?

Managing Cookies. Most browsers automatically accept cookies by default, but you can adjust your device and/or browser settings to delete and/or block some or all cookies, or provide notifications when you receive a new cookie. Consult the "Help," "Tools," or "Preferences" menus on your browser, or the documentation for your device, for more information about how to do this. Please note, however, that blocking or deleting certain cookies may negatively affect your user experience.

Additionally, you can generally disable or delete cookies placed and used by browser add-ons, such as Adobe Flash cookies, by changing the add-on settings or visiting the website of its provider. Information and controls that allow you to manage Adobe Flash cookies may be found on this page:

Analytics. If you wish to opt out of Google Analytics, you can download and install an opt-out browser add-on for certain browsers at the link listed above.