The author uses the word "immediacy" (line 39) most likely in order to express

I don't understand how you knew to set it up the way you did. When I tried it on my own beforehand I used: UWF->M UWS->NP How do we know to do PF(negated)->M and PS(negated)->NP? I automatically did UWF Unpopular with faculty and left it unnegated. I find myself having this issue a lot. Setting it up differently than the example and not understanding why it is set up the way it is.