As it is described in the passage, the transnational approach employed by African American historians working in the ...

Zaviea on January 14 at 03:30PM

Question #3

I don’t understand how the advertising editor’s argument fails.

2 Replies

on September 22 at 01:22AM

Hey LSAT Max, I have the same question. Please explain.

Victoria on September 22 at 05:30PM

Hi @Zaviea-Gaynor and @jgoldman,

Let's start by going through the stimulus.

The magazine editor argues that giving a favourable mention to the products of some regular advertisers in their articles would actually be against the interests of the advertisers. Why? Because for the magazine to effectively advertise these products, they must have loyal readership and in order to have loyal readership, their readers must not believe that their "editorial integrity has been compromised by pandering to advertisers."

In response, the advertising sales director argues that the magazine editor underestimates how sophisticated their readers are. Why? Because the readers recognize that the advertisements are not articles and, therefore, their response to said advertisements does not depend on their opinion of the magazine's editorial integrity.

Right away, we can see that this argument is flawed. Why? Because it doesn't actually respond to the magazine editor's argument.

The advertising sales director says that the reader's response to advertisements does not depend on their opinion of the magazine's editorial integrity. However, the magazine editor's argument is not focused on the readers' response to advertisements; rather, it is focused on whether people will see the advertisements at all. The magazine editor claims that effective advertising requires loyal readership (i.e. people regularly buying the magazine) which, in turn, requires that the readers believe in the magazine's editorial integrity.

In this way, the advertising sales director's argument fails as a response because the magazine editor's argument does not focus on readers' responses to advertisements in the magazine. This is directly restated by answer choice D, making it the correct answer.

Hope this helps! Please let us know if you have any further questions.