Advertiser: Most TV shows depend on funding from advertisers and would be canceled without such funding. However, ad...

Irina on August 15, 2019

@Milo-Hammer,

Let's briefly look at the argument:

Most tv shows depend on ad funding and would be canceled without it.
NO ad $$ > no show
However, advertisers will not pay for commercial air time unless many people watching the show buy the advertised products as a result.
ad $$ - > many buy products
NOT many buy products - > NO ad $$
Therefore, if people fail to buy products advertised, these shows will soon be canceled.
NOT many buy products - > no show
Thus, anyone who feels a TV show is worth preserving ought to buy the products advertised.

The difference between (A) & (B) is subtle but it is in the emphasis on individual v. collective action. (A) says that "if one feels.." "unless one took certain actions" "then one ought to take those action" versus (B) says "unless many people took certain actions...". The argument tells us that ad revenue requires that MANY people watching the show buy the products, meaning an action of one person or even a few people cannot prevent the show from being canceled. It requires "many people" as (B) correctly points out.

Let me know if you have any further questions.