Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward whi...

Victoria on August 18, 2020

Hi @ankita96,

Happy to help!

In the stimulus, the products are the "things toward which [people] originally have neutral or even negative attitudes" about.

The stimulus tells us that people are more easily encouraged to develop positive attitudes towards the above things if they are pictorially linked to things they already like.

Therefore, the stimulus is suggesting that, to make people like a product, advertisers should pictorially link the product with something that people already like. Answer choice (B) is incorrect because the stimulus is not focused on representing the product itself, but the context in which the product is represented.

Hope this helps! Please let us know if you have any further questions.

ankita96 on September 5, 2020

Hi,
Thank you so much, this was helpful!