We're trying to find a choice that describes the organization of the passage. If you take a look at paragraph one, the author is critiquing the international communications specialists' argument that importing TV shows to developing nations amounts to "cultural imperialism."
In the rest of paragraph one and paragraph two, the author goes on to provide examples that directly conflict with the views of the specialists.
Going to paragraph three, we see the author claim that the specialists should develop a new type of empirical approach to their study.
Toward the latter part of paragraph three and paragraph four, the author gives us two different questions that the new approach has to address.
Looking at B, we get an excellent summary of this organization, so it's the correct choice.