For consumers, the most enjoyable emotional experience garnered from shopping is feeling lucky. Retailers use this fa... on May 27, 2022


How is E incorrect?

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Emil-Kunkin on June 1, 2022

Hi Fiona,

The argument does not tell us that making customers feel lucky is not a formula for success, We are told that advertising price cuts harms profitability, but this is only one way to make customers feel lucky. E is an unwarranted inference.