To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally develop...

brandybailey93 on June 28, 2022

Explain please

I need a break down on why A is the correct answer. Thank you

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Emil-Kunkin on July 2, 2022

Hi Brandybailey93,
(looks like this was posted twice, adding this here as well in order to make sure that anyone who stumbles on only this version can find an answer)
The passage tells us that agencies have successfully used a strategy for corporate clients in which they draw attention through controversial ads.

If this was successful, it is not the case that the controversial ads hurt more than they helped- that is, the value of the free publicity must have been greater than the loss of value from running controversial ads.

This is a must be false question.

A tells us that the only goal of an ad campaign is to persuade. If this were true- a campaign whose goal was only to draw attention (and by running controversial ads, would likely actually dissuade customers) would not be successful.

While this is not airtight (maybe controversy is persuasive), the passage does undermine the possibility that A is true.