We are called to find which answer choice represents a principle that, if established, would most support the consumer advocate's position.
The consumer advocate's position is that the advertisement describing refined sugar in chocolate pies to be no more fattening, gram for gram, than the sugars found in fruits and vegetables is deceptive and, as such, it is morally wrong.
Answer choice (E) is correct. The advertisement is made in effort to get people to believe that chocolate pies are no more fattening than fruits and vegetables, which is clearly inaccurate. Answer choice (E) states "A true statement should be regarded as deceptive if it is made with the expectation that people hearing or reading the statement will draw a false conclusion from it." Thus, if the principle in answer choice (E) were established, the advertisement would be deceptive because the advertisement is made with the expectation of people drawing a false conclusion. This supports the consumer advocate's position.
Answer choice (B), on the other hand, discusses "the person making the statement" and how they must believe the statement to be false. We have no information from the passage on whether the advertisers believe that the statement they are making is false. Thus, this will not support the consumer advocate's position.
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