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June 2007 - Sec 2 - LR - Q24

Video Transcript:

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Question 24.
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Car companies solicit consumer information on such human factors as whether a seat is
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comfortable or whether a set of controls is easy to use.
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However, designer interaction with consumers is superior to survey data; the data may tell
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the designer why a feature on last year's model was given a low rating, but data will
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not explain how that feature needs to be changed in order to receive a higher rating.
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All right, so first step argument or facts?
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Here, we have an argument.
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The conclusion is that ?designer interaction with consumers is superior to survey data.?
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How do we know that?
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Well, the data may tell the designer why a feature on last year's model was given a low
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rating, but data will not explain how that feature needs to be changed in order to receive
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a higher rating and obviously, consumers would be able to do that.
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Moving to the question stem now.
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The reasoning above conforms most closely to which one of the following propositions?
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Conforms most closely.
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We're looking to find which answer choice illustrates, so this is an illustration question.
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Illustrates the idea of the passage as a whole, right?
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The reasoning above conforms most closely to which one of the following propositions?
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Keeping that in mind, let's take a look at (A).
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Getting consumer input for design modifications can contribute to successful product design.
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Does the reasoning in the passage conform to that proposition?
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And you notice that it does.
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The whole point here is that designer interaction with consumers is superior to survey data.
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If it's superior, well then it can contribute to a successful product design.
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Again, this idea that they can explain how a feature needs to be changed in order for
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consumers to enjoy it.
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So (A) here would be the correct answer.
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But again, let's just make sure.
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(B), car companies should initially conduct extensive post-market surveys.
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Again, what does that have to do with what we saw?
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That is not a proposition that the reasoning in the passage most closely conforms to.
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(C), designers aims to create features that will appeal to specific market niches.
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You notice that is not what's happening here.
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We have no mention of market niches, so how could (C) be the proposition?
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(D), a car will have unappealing features if consumers are not consulted during its
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design stage.
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The problem with (D) is that that is not what the passage says.
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The passage is saying that designer interactions with consumers is superior to survey data
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because it's going to help us figure out how to change this stuff to receive a higher rating,
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not that we're going to have unappealing features if consumers are not consulted.
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Just that we're going to be able to know what is better and quicker by using consumer interaction
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rather than survey data.
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So (D) does not follow.
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Lastly, checking (E), consumer input effects external rather than internal design components
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of cars.
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Again, that is definitely not the general proposition, so (E) would be eliminated.